John Yoo serves as the Chief Executive Officer of the Virginia University of Integrative Medicine (VUIM), a private, non-profit institution of higher education dedicated to training healthcare practitioners in Acupuncture, Herbal Medicine, and the principles of whole person health. Under John’s leadership since April 2019, VUIM has significantly expanded its academic and clinical footprint, growing from a single campus to three locations – its flagship in Tysons, Virginia, and satellite campuses in Ridgefield, New Jersey, and Duluth, Georgia – as well as off-campus clinical training sites at Veterans Affairs Medical Centers and large, comprehensive Cancer Hospitals (INOVA Schar Cancer Institute). Under John’s leadership, the University, accredited by the Accreditation Commission for Acupuncture and Herbal Medicine (ACAHM), now offers both Master’s and Doctorate degrees in Acupuncture and Herbal Medicine, with programs available in English, Korean, and Mandarin Chinese, demonstrating a strong commitment to diversity and global engagement.

In addition to his role as CEO, John has served on VUIM’s Board of Trustees (currently as Ex-Officio) since 2010. He also holds leadership roles in several national organizations dedicated to advancing Acupuncture and Integrative Medicine. He currently serves as Board Chair and Executive Committee member of ACAHM, defining and supporting the high standards of Acupuncture and East Asian Medicine education. John is also Treasurer and Board Member of the Society for Acupuncture Research (SAR), a leading organization promoting evidence-based acupuncture research and collaboration worldwide. Through SAR, he supports initiatives that strengthen research methods, investigate mechanisms of action, and mentor future leaders in Integrative Medicine and Whole Person Health. Furthermore, he represents VUIM as a member of the Coalition for Whole Person Health, working alongside the National Center for Complementary and Integrative Health (NCCIH) at the National Institutes of Health (NIH) to advocate for patient-centered, research-informed, interprofessional care.

Prior to his work in higher education, John led business development and product management at Arca Solutions Inc., where he redefined global sales strategies and launched a mobile-first division targeting the global print publishing industry. He also held leadership roles at Kaplan Inc.’s K–9 division in San Francisco, contributing to the development of technology-driven, blended learning models.

John holds an MBA from Columbia Business School and a BA in Foreign Affairs from the University of Virginia. He is also a proud member of the Council of Korean Americans (CKA) – a national nonprofit organization that seeks to advance the voice, visibility, and influence of the Korean American community through advocacy, leadership development, and civic engagement. He also served as the 9th Vice President of the Korean American Foundation-Greater Washington from 2020 to 2022.